Saturday, December 5, 2020


SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS empowers and inspires customers around the world to transform data into intelligence and helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

SAS is an American multinational developer of analytics software based in Cary, North Carolina. SAS develops and markets a suite of analytics software (also called SAS), which helps access, manage, analyze and report on data to aid in decision-making. The company is the world’s largest privately held software business and its software is used by most of the Fortune 500.

It started with a Question. Is there a better way to analyze data? Our founders answered this question through their research at North Carolina State University, but they didn’t stop there.

What is the global potential for transforming data into intelligence? What curious minds might benefit from using our new technology? With the answers to both questions presenting limitless opportunity, our company was born. 40 years later, we continue to ask, explore, discover and express ourselves with the same relentless curiosity that gave us our start.

Our Purpose
We believe curiosity is at the heart of human progress. At SAS, we believe when curiosity meets capability, progress is inevitable. So we work to enable exploration and discovery – to encourage people to believe no data problem is too great, no question is too complex and that the search for answers will lead to positive change. For their business, their neighbors and the good of the planet. We know that curiosity is the spark for all acts of discovery.

Our Vision
To transform a world of data into a world of intelligence.

Now we look to the future with the same spirit of curiosity that has always led us to innovation. If data without analytics is value not yet realized, what does that mean in a world where data is growing exponentially?

The world is at a turning point with data and analytics. Soon everything and everyone will be generating data around the clock. Successful organizations transform this new abundance of potential intelligence into value with analytics.

Customers will need guidance through an increasingly complex web of data and analytics. They will need ever-evolving technology to stay ahead of the curve. They will need the help of smart people with expertise as they consider factors that range from shifts in skills to shifts in entire industries. Our goals is to lead the way.

Our Mission
To empower and inspire with the most trusted analytics. Every day new insights and discoveries propel our world forward.

Technology is also causing major disruption – both positive and negative – to individuals and businesses. In the face of uncertainty, people are looking to those who can provide stability along with progress. We know that we earn trust over time through the quality of our software and every interaction with our customers.

Our goal is to make it easier for our users to tackle any challenge and to look at things in new ways. Why do an overwhelming majority of our very first customers still rely on us today? And why do new customers turn to us? Because of our innovative spirit and how we put it into action. Our expertise in data and analytics. Our commitment to keeping customer data safe. And the proven quality of every line of code we create. All for – and with – our customers and partners.

Our Values
Curious: We’re relentless problem solvers, unafraid to challenge assumptions by being creative and forward-thinking.

Passionate: We’re committed to excellence in everything we do and we thrive on meaningful work.

Authentic: We’re genuine, we’re transparent and we lead with integrity.

Accountable: We’re responsible, we do things right and we exceed what’s expected.

Our Personality
Smart: Our roots are in academia and we appreciate what it takes to carefully consider multiple options in order to get to the best results. Sure, we’re nerdy. But charmingly so.

Caring: Caring deeply for our customers and our employees has always been what we’re known for and it influences all that we do as a global company.

Bold: As our customers’ ambitions rise, so do ours. Organizations want to do more with data and analytics; we’re the company that can help them.

Trustworthy: We’re dedicated to solving our customers’ challenges and cheering for their success. When it matters most, we’re the analytics company customers rely on.

Our Stands: Innovation. Education. Data for Good. Diversity & Inclusion.

These are the areas where we believe our investments of energy and resources and our tireless advocacy, will leave the greatest mark on the world. We are motivated by challenges that allow us to combine our technology with our emotional connection to the world’s needs. When every one of us commits ourselves to common causes, we can create the better, the wonderful, the enriching and the exciting.

Our Promise
When progress matters, you can count on SAS. From the beginning, our focus hasn’t wavered: When a customer is facing a challenge, we work until we have a solution. Then we think about how that solution might help someone else. Our customers inspire us, and in turn we empower them to transform what was impossible into the entirely possible.

Our Mantra
Be Curious. If we can bring analytics to wherever there is data, everyone and everything will be able to make smarter, more intelligent decisions. We want the world to join us in making life better through analytics. This journey starts with you.

Our tagline
The Power To Know® – remains a consistent and vital part of our brand identity. More than just the answer to a question, it represents a mind set of confidence. It’s the feeling that we give our customers – that the intelligence gained using SAS® fuels their continuous curiosity.

By empowering and inspiring people to attain knowledge with analytics, we connect our brand identity with who we are, what we create and what we stand for as a company.