CUCKOO is a home appliance brand from Korea that was established 41 years ago. Today, CUCKOO has successfully extended its operations to 30 countries across 5 continents including Asia where CUCKOO Malaysia joined the CUCKOO family in 2014.
Within a short 5-year period, CUCKOO Malaysia has sold countless water purifiers and air purifiers to Malaysians through a revolutionary rental plan, CUCKOO GOOOD PLAN. Currently, the number of customers garnered is over 720,000 which is equivalent to over 2.8 million household users.
CUCKOO CARES ABOUT YOU
CUCKOO constantly strives to achieve its mission to not only create Healthy Homes, but to ensure that these homes stay healthy as well. With that, we have developed a few initiatives to create a harmonious synergy internally and externally.
The team at CUCKOO immerse themselves in the Beyond Standards philosophy. Not only do we challenge the standards that have been set by other market players, we strive to challenge our own standards to be better in providing people with better quality products and services.
RICE BOWL PROTECTOR
As the CEO of CUCKOO International, Mr Hoe prides himself as the ‘Rice Bowl Protector’. He has embraced the responsibility in ensuring the lives of CUCKOO’s 323 internal staff as well as over 100,000 external personnel are properly managed. It is a vision to give back to the society through the job opportunities at CUCKOO and ensuring these jobs stay secured.
NO COMPLAIN, NO CONDEMN, NO COMPARE
These 3 C’s are the main drives of the inner workings of CUCKOO. At CUCKOO, we do not condone any complains, condemnation and comparison unnecessarily as we find it counter-productive. In turn, we are always trying to improve the working environment for increased work efficiency and quality.
To provide for healthy homes is our ultimate goal. Through these concepts, we strive to encapsulate our motivation as a leading home appliance brand by developing Beyond Standards products and services. Our vision of healthy homes would lead to an overall healthier society, bringing goodness to all.
CUCKOO CARES ON GIVING BACK TO EMPLOYEES
In order to commend outstanding employees on their outstanding performances, CUCKOO would reward employees, often at our annual dinners where titles such as ‘Best Employee Award’ and ‘Most Helpful Employee Award’ are given to employees who excel in their positions. CUCKOO’s best employees would also have the chance to enjoy travel opportunities where they are invited to join company trips or sales incentive trips. To date, CUCKOO has successfully held company trips to Thailand, Vietnam, Korea, Dubai and multiple European countries.
CUCKOO’S SPIRIT OF TOGETHERNESS
CUCKOO would often involve staff in company activities to promote workplace synergy and encourage the spirit of togetherness. We would often book several cinema halls for a ‘Movie Night Out’ for employees to enjoy newly released movies together or sometimes we would book Escape Rooms where employees can enjoy their time together. Besides that, we would frequently conduct buffets, lunch or dinner outings for birthday celebrations, festive seasons and other celebrations which are catered at the office or at a favourite group-friendly restaurant.
CUCKOO CARES ABOUT MAXIMISING EMPLOYEES’ POTENTIAL
We believe people are our best asset and their talents are priceless. CUCKOO invest and cultivate as much for our employees as we do for our brand. To ensure our talents reach their full potential, we provide a detailed list of training programs which refine each individual’s soft skills and management skills. Based on the annual training need analysis, internal trainers and external trainers deliver a variety of courses for internal staff of different levels that are aimed to help our employees achieve improvements and success in their personal lives as well as their working lives.
CUCKOO LISTENS TO YOU
At CUCKOO, communication is key. We listen to you and we value transparent and clear communication channels as to ensure everyone is on the same page. Transparent communication is encouraged between the top management and employees as it is crucial to gain employees’ trust and confidence. As such, all internal staff are encouraged to attend our monthly meeting, Hello CUCKOO where each head of department is tasked to update all attendees of past events, on-going activities, upcoming plans and future directions for the company to achieve its mission of being the number one home appliance brand in Asia. With that, employees feel a sense of belonging as they feel they are updated on the development or changes within CUCKOO.
BEING BEYOND STANDARDS WITH CUCKOO
CUCKOO’s rapid growth of business operation opens opportunities for our employees to explore more job roles in different departments, offices and even countries. As the Southeast Asian hub for CUCKOO, we provide job opportunities for our employees where they can explore and grow their potential at other CUCKOO branches in the region.
Employees can improve their qualifications while gaining new and valuable experiences in different settings, making room for even bigger achievements.
“I am beyond honoured for CUCKOO to have been named as the ‘Best Employer’. I believe our vision to ensure every aspect of life is Beyond Standards is crucial for success!”
“I believe CUCKOO has been conferred with the award ‘Best Employer’ because of the company’s attentiveness and attention towards details that enable talents to grow and explore their full potential.”
“CUCKOO is a people’s brand that gives back to the people. I feel like everyone at CUCKOO is part of a big family.”