Thursday, August 22, 2019

Founded in 1981, Sinyi Realty Inc. provides innovative and comprehensive real estate services, and builds on its mission of upholding and promoting the security of real estate transactions. Headquartered in Taiwan, it is the only listed real estate corporate in Taiwan Stock Exchange. Sinyi Realty has branched out worldwide into Mainland China, Japan, and Southeast Asia with nearly 2000 branches, providing consumers with the most cordial and reliable services. The Sinyi Group is vertically structured into different business units that encompass the primary business of real estate, including real estate services and construction across international markets, and a special unit for culture and public welfare.

In line with its motto: “Sinyi begins with trust and ends with perfection”, Sinyi has reshaped the structure of the real estate industry in Taiwan, by constantly initiating high-quality services that surpass the industry average, as evidenced in customer satisfaction rates. Sinyi has distinguished itself as a role model for responsible business by embedding ethical business behavior into its core organizational strategy. Having remained the largest Taiwanese real estate company by revenue for 24 years in a row, Sinyi is the perfect example of how profitability and responsible business conduct can go hand in hand.

“People first” is the business principle at Sinyi Realty Inc. In its one-of-a-kind approach to ethical business, our latest GOLD Community member draws on the traditional Chinese philosophy of Confucianism. Drawing on the traditional Chinese philosophy of Confucianism, Sinyi has developed its own unique approach to incorporating ethical business behavior into its business operations, to develop initiatives that target long-term sustainability. Grounded in Confucianism, Sinyi’s business operations and strategy give prime importance to their societal obligation and address the needs and concerns of various stakeholders. Sinyi’s successful integration of traditional philosophy into modern business ethics and practices has also been studied by researchers.

Sinyi regarded human resource as the key to Sinyi’s success as well as its sustainable development. Chou’s philosophy of human resource is respect to human dignity, that means treat employees as ends not means, and employees stood for the quality and reputation of Sinyi.

Sinyi has realized a fundamental guideline –Putting people first: Not just staff, the partner also in fulfilling our strategies. We have created a well-functional workplace by identified two essential pillars:

Pillar 1: attract and cultivate talent
Talent innovative recruitment policies:

  • Talent innovative recruitment policies:
    1. We have operated 30-day Work Appraisal Program since 2015 that Sinyi provided one extra month salary for outgoing employees. It was different from usual not only created competitive compensation also decreased the opposition between labor-employer relationships.
    2. Diverse recruitments and development opportunities resulted from we ensured gender balanced candidate shortlists as interview panels and applied for equal pay and promotion. Moreover, Sinyi operates diversely that staff can choose appropriate career path respectively.
    3. Sowing Seeds on Campus Program implemented in universities with real estate practice course, Industry-Academia cooperation, Full-time Internships, Sales Specialist Class, and Sinyi School Scholarships to encourage youth to learn professional skills.
  • Transformed Belief-oriented Talent Cultivation System which was put in place at each level. Sinyi took a long-term perspective on offering courses in the skills and knowledge needed.
  • Diversity and inclusion demonstrated on a female and male ratio, hiring people with disabilities, post-retirement re-employment.
  • Positive labor-employer relations showcased between transparent complaints channel, reasonable remuneration and promotion. Forinstance, we distribute the annual-end bonus from the yearly after-tax operating profit in the long run so that employees are able to share 1/3 of the operating performance.

Pillar 2: Ensure a safe and healthy workplace

  • We established the Happy Health Management Center with the largest employee health screening program in the industry, launched new Sinyi Health Program, and provided timely care to our staff. Most important of all, we also improved our safety data by recording potential accidents.

Due to continual endeavor to implement health promotion, tobacco control policy, and procedures which represented excellence and achievement of building a comprehensive workplace, we were awarded Taipei City Government Department of Labor’s Three-star Happy Businesses Award, Ministry of Labor’s Work-Life Balance Award, Taiwan iSports certification from the Ministry of Education Sports Administration, and Badge of Accredited Healthy Workplace by Ministry of Health and Welfare.

Sinyi made a substantial adjustment to salaries in 2018- raising wages by 7.6 % on average for employees and salespeople are to receive a maximum wage hike of almost 11 %, it would be the highest in Taiwan real estate industry. We still invested NT$130 million per year for talents regardless of Taiwan economics recession at a time. To these ends, we employ a policy of high salaries, high development, and high care. We are committed to corporate social responsibility, raising staff awareness, motivation, and drive for creativity and innovation.

In 2018, Sinyi decided to raise wages by 7.6 % on average for employees and salespeople are to receive a maximum wage hike of almost 11 %, it would be the highest in Taiwan real estate industry. We still invested NT$130 million per year for talents regardless of Taiwan economics recession at a time. To these ends, we employ a policy of high salaries, high development, and high care. We are committed to corporate social responsibility, raising staff awareness, motivation, and drive for creativity and innovation.

A regulation of flexible benefit has been operated from the beginning of 2019 for all staff can choose each item of benefits depends on different life stages.

In the foreseeable future, Sinyi expects itself to be the property market leader among Chinese communities across the world. For the long term, it will work toward win-win growth with the whole society and the entire humanity.0

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