LAZADA VIETNAM TRANSFORMS AND LEADS ECOMMERCE’S BREAKTHROUGH BY INVESTING IN LOCAL TALENTS
Launched in 2012, Lazada Vietnam is the eCommerce pioneer to provide effortless shopping online, playing a critical role in growing and shaping ecommerce industry under Lazada Group, Southeast Asia’s No. 1 Online Shopping and Selling Destination – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With the largest logistics and payments networks in the region, Lazada is a part of the daily lives of consumers in our region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the South East Asia flagship platform of the Alibaba Group and powered by its cutting-edge technology infrastructure.
By 2030, Lazada envisions to accelerate eCommerce development through investing in technology, enriched eCommerce expertise, and especially building local talents. With this vision, Lazada aims to empower local SMEs, serving millions of Vietnamese consumers, and growing careers of local talents in the eCommerce ecosystem. Focused on delivering an excellent customer experience, Lazada offers comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners.
Lazada Vietnam believes ‘People’ is the key success for a sustainable growth. We are growing our local talents and leaders to significantly drive the eCommerce industry. Lazada Vietnam is seen as the most dynamic and attractive working environment, especially young and bright local talents, and seen as the top “eCommerce University” where the eCommerce Talents are well trained and serving this industry across the country and Southeast Asia. To strategize the local talents development agenda, Lazada Vietnam has focused on the following people initiatives:
BUILDING MILLENNIAL TALENTS AND LEADERS
96% of Lazada Vietnam’s population and 60% of management team are millennials. Therefore, most of the talent development initiatives rotates around building millennial talents and leaders with a wide range of learning, development, and engagement programs.
Lazada’s most recognized young local talent development program is Management Associate Program (MAP) in which the local talents go through challenging assessment rounds to be selected for the 24-month eCommerce journey where they are rotated to learn and serve at various functions under an intensive training roadmap. The program design aims to build a holistic eCommerce experience so that the Management Associates could perform at their best and prepare themselves for future leadership growth.
In addition to MAP, Lazada Vietnam also builds a leadership development roadmap through the Leadership Acceleration Program (LEAP) for young talents who are identified as high performers, potential, and dedicated value demonstrators and LEAP+ for senior managers. With the intensive learning & development programs, the LEAP outcomes are to prepare the successor pipeline for management level from 01 – 02 years.
INTERNATIONAL STANDARD TRAINING PROGRAMS
In addition to diverse skill development programs through offline and online learning channels, Lazada focuses on building typical eCommerce capabilities with international standard training formats. More than 60% of Lazadians from the eCommerce team has been intensively trained with Dragon Inn Program, an intensive category management program designed and facilitated by Alibaba Group to develop eCommerce competence for local Talents.
Leadership development and culture plays the essential part at Lazada Vietnam as we believe Lazada’s success inspired by visionary leaders whose performance is not only valued but also their people and leadership quality to lead their team to achieve the dream. Leadership Fundamentals Program is well-tailored by Lazada Group to grow middle managers.
EMPLOYEE RECOGNITION PROGRAMS
At Lazada, we value the long-term talents growth, beside the international exposure for talents to internal career opportunities and high-class training agenda, we reward the key talents through the valuable stock program dubbed as Restricted Stock Units in which the Talents could gain a highly-valuable reward in cash for their long years of service and exceptional performance at Lazada.
In recognition of service, Lazada presents our employees with the Lazada Legends Program, a recognition award upon reaching the 1st, 3rd , and 5th year service anniversaries and beyond via meaningful and valuable rewards.
In addition, Lazada mega campaigns are the backbone of our eCommerce business. In order to drive the campaigns’ business performance and appreciate our employees’ performance, values, and dedications via campaigns’ success, Lazada also recognizes employees through the campaign recognition awards such as Campaign Heroes, Best Performance Teams from both of the country and regional level.
LAZADA AS OUR HOME
Fun and Delight are a part of Lazada’s dynamic working culture. Workplace is a fun place; therefore, at Lazada we build a delightful office with entertainment equipment (game station, table tennis, table soccer, well-equipped pantry, etc.) and a Happiness Room where Lazadians could relax and enjoy fun moments together beside work-hours. Mega eCommerce campaigns are organized as big festivals to engage and uplift the morale of Lazadian Warriors. The built culture is based on trust, cooperation, and innovation in which each Lazadian could grow to be a better version of himself or herself.
With a huge growth potential for eCommerce in Vietnam, Lazada believes in the future we build for a sustainable online shopping ecosystem through not only investing in technology, empowering local SMEs, but essentially to develop local Talents who are driving for the dream of Lazada.