With the Covid-19 pandemic still ongoing even after eight months, Singapore’s economy and its people have suffered greatly. The travel and tourism industry in particular has seen a huge hit to profits. However, The Sentosa Development Corporation (SDC) has seen an opportunity, and has launched a campaign and simultaneously rolled out over 50 diverse new offerings to encourage locals to make time for a holiday.
Themed around Island Life, Heritage Discovery, Wellness Escape, and Nature Adventure, the SDC offerings are said to feature hybrid leisure experiences that integrate on-site and virtual elements, insider tours to hidden gems, and SG$100 holiday packages, amongst others.
The campaign comes after SDC found that majority of Singaporeans (56 percent) surveyed do not see the need to take leave from work as they are working from home. The downturn in the economy only added to this stress. As such, the SDC aims to encourage Singaporeans to take a break and enjoy the local tourist offerings in order to loosen up. The findings come from a survey with 1,061 respondents, commissioned by SDC in August 2020 to examine how the COVID-19 pandemic has impacted Singaporeans’ views and attitudes towards leisure time.
Chief marketing officer of SDC, Lynette Ang, said that the survey findings shows that Singaporeans are in dire need of some downtime amidst the blurring of home and work boundaries due to arrangements caused by Covid-19. The survey reveals that a vast majority of Singaporeans are aware that regular breaks are needed, but they do not take them.
For one of its new offerings, SDC partnered with its tenants to launch a series of Sentosa Insider Tours. The tours are said to offer insights into the workings of Sentosa’s attractions, as well as hands-on experiences that will bring guests closer to the island’s nature and heritage.
As part of its new offerings, SDC will also be launching masterclasses for Singaporeans to get tips on how to create the Sentosa experience on their own.