About BAT Vietnam

BAT is a leading, multi-category consumer goods business. Founded in 1902, today the Group is a truly global company – it employs more than 53,000 people worldwide, operates in over 180 markets and has factories in more than 40 countries.

The Group’s global business is divided into four regions and covers over 150 million consumers and 11 million retail points of sale, with a balanced presence in both high-growth emerging markets and developed markets.

BAT’s portfolio comprises combustible tobacco products, such as cigarettes, alongside a range of non-combustible products. These include New Categories of potentially reduced-risk products – vapour and tobacco heating products and modern oral products, including tobacco-free nicotine pouches – as well as traditional oral products, such as snus and moist snuff.

The Group’s headquarters are in London and the company is listed on the London Stock Exchange. In 2019, the Group generated revenue of £25.8 billion and profit from operations of more than £9 billion.

Our People and Culture

The accelerated pace of transformation both in our industry and the organization demands that our people are ambitious, courageous and resilient; that they learn quickly and are responsive to opportunities; and that they continue to drive and own results.

Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behaviour; and creating an engaging culture where individuals and teams can be successful.

The way our people operate is embodied in the BAT Ethos, which underpin our culture and guide how we deliver our strategy.

The culture of BAT is about developing talent from within, stretching and supporting the high performing managers who will lead the delivery of our strategy. When we do recruit externally, we actively seek those who will provide additional knowledge and skills that will strengthen our teams and ultimately make us a stronger business. We continue to enhance our internal capabilities to engage and recruit those people who will help us win in growth markets and growth categories, including potentially reduced-risk products.

Providing a safe place to work, protecting our employees’ wellbeing and listening to their views are also fundamental.

In short, we want a stretching and supportive culture founded on personal commitment and responsibility that attracts, engages and retains the most talented and diverse people.

Career Development

Our leadership teams the world over demonstrate our commitment to promoting and developing the very best people, wherever they are from.

As you’d expect from a leading global business, we offer highly competitive rewards for success, invest heavily in training and development and offer truly international career opportunities.

Our global talent strategy aims to create a legacy of leaders. We focus on driving high performance and the development of leadership capabilities to help our people realize their full potential. We do this by providing the right job experiences, opportunities to learn from others and through our global learning and development portfolio.

We place a lot of emphasis on creating a coaching culture, as we believe that training and development should take place as close as possible to the work being done. We also think that coaching is the right way to develop leaders at all levels, to share knowledge and to build better business solutions.

Reward and Recognition

Our reward strategy is to provide a market competitive package, support employees’ career development and create a friendly and empowered working environment for employees to make an impact in BAT.

We are known for our Pay for Performance philosophy. We value our talent and provide an environment for our employees to develop their career. We encourage employees to bring their passion and energy and relish every challenge for a rewarding journey in BAT.

We maintain our competitiveness in the market by benchmarking our salary ranges annually to the market. This ensures we are relevant to the market and able to attract and retain talent in our company.

Besides, to express our appreciation to those who have worked for a long time and contributed to the company, delivered outstanding performances throughout the year and achieved remarkable goals, we offer them a variety of rewards and recognition such as Long Service Award, Star Award and Merit Award.


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