MDEC launches #YoungCreators, a breakthrough initiative for youths to thrive in the digital economy

The #YoungCreators virtual event organised by the Malaysia Digital Economy Corporation (MDEC) will see the launch of a new platform to nurture creative digital skills of youths in the country. Placed within MDEC’s on-going #SayaDigital movement, the #YoungCreators will provide an opportunity for young and budding content creators to learn how to leverage digital platforms as a means to upskill, empower creativity and generate income. Programme participants can strengthen their capabilities and visibility on a regional or international stage. Featuring top influencers, talents and industry giants within the creative space, the two-day event will be highlighted on 28th and 29th August 2020.

Chalking up another first, MDEC has partnered with TikTok, Snapchat, Binumi to leverage on a strong core group of influencers who will share their experience, insights and advice. Providing a “platform” to participants to power their content creating efforts and monetisation goals, the interactive sessions will also discuss how to leverage digital and social media platforms and leading technologies such as Augmented Reality (AR).

The highlight of the event is the Creative Content Challenge with cash rewards and certificates given by TikTok to #YoungCreators’ winners. From this, ten young creators will then be chosen to be inducted in a 12-month Creators Network Programme conducted by CastingAsia. To participate in this challenge, all Malaysian TikTok users aged 16 and over are encouraged to upload original informative and educational videos using the hashtags #YoungCreators and #TikTokGuru from 22nd to 31st August. Each video must be at least 10 seconds long and the themes include general knowledge, technology, health and fitness, beauty, culture and life hacks.

MDEC’s Chief Executive Officer Surina Shukri believes that despite the ongoing global pandemic, Malaysian digital content creators have been far ahead of the curve when it comes to digital adoption. “The journey is just starting. With the global pandemic threatening jobs and the overall economy, we have a chance to cushion that blow by empowering the younger generation to embrace digital technology to enhance their creativity and monetise their creations as a sustainable form of living, which speaks to the country’s aspiration to achieve inclusive growth and shared prosperity for all. Today, we are living in the new normal and we believe by partnering with vibrant industry players like TikTok, Snapchat and Binumi, the #YoungCreators initiative will serve as a platform to encourage youngsters to trust in their own creative spirits and make a name for themselves, not only in Malaysia but also globally,” said Ms. Shukri. This is also in line with MDEC’s agenda to accelerate participation of the younger generation and to enable digitally-skilled Malaysians during a time where digital transformation is no longer a choice but a necessity.

#YoungCreators is expected to reach an audience of around 1,200,000 over a week-long programme with exciting contest for youth. “We are confident that at the end of the programme, the initiative would help generate a rising new crop of Malaysian content creators of the highest quality,” Surina concluded.

#SayaDigital movement is a month-long national programme organised by MDEC to create awareness, adoption and advocacy of digitalisation to further promote a digitally-skilled Malaysians and digitally-powered businesses in Malaysia. Malaysia is home to a rapidly maturing digital creative industry which includes animations, movies, and video games. It has proven to be a significant growth driver within the national economy and has the potential to shape the country’s growing digital economy. In 2018, the industry created 11,590 jobs, raked in RM7.9B in revenue as well as RM1.42B in export sales. Malaysian grown animation and video games like Upin and Ipin, Re:Legend, King’s League II, BoBoiBoy and Ejen Ali are well known internationally and inspires global confidence in the local digital creative content industry.



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